ME Cancun to Become All-Inclusive Property

ME Hotels, a collection of experience-based urban contemporary resorts and hotels operated by Sol Melia, announced today that the brand's Cancun property, ME Cancun, will shift to an all-inclusive business model as of January 1, 2011. ME Cancun  will embrace the brand's first "Complete ME" concept, which will break the mold of traditional all-inclusive resorts where non-guests are prohibited access to the property grounds and amenities. In addition to welcoming hotel guests, this revolutionary and industry-first business approach will embrace non-guests and local movers and shakers, allowing them to enjoy the property's a la carte culinary offerings and revel in ME Cancun's high style design and vibrant social scene.

Gabriel Escarrer Jaume, the Co-Vice President & CEO of Sol Melia Hotels and Resorts and an industry innovator says "We are excited to evolve the ME brand with the implementation of the Complete ME concept at our Cancun property. This dynamic model will allow the property to cater to a wide array of guests while meeting new consumer demands which have become increasingly driven by the desire for more qualitative value with freedom. Thanks to this calculated business decision, ME Cancun will now become the area's premier all-inclusive property, offering guests a superior product coupled with the high service standards our guests have grown accustomed to."